- Built an indicator system to evaluate the influence of mainstream media including media’s activity, spreading scale and ability to leading opinions
- Scrawled all the COVID-19 related micro-blogs of 14 national and 18 endemic mainstream media in China from Sina Weibo
- Used factor analysis, cluster analysis, sentiment analysis, similarity analysis comprehensively
Evaluation system
| 1st Class Index |
2nd Class Index |
Explanation for 2nd Class Index |
| Activity(A) |
Number of Micro-blogs(A1) |
Number of Micro-blogs until 2020/5/20 |
| Subscription Number(A1) |
Number of Accounts Subscribed by the Medium's Weibo Account |
| Number of Micro-blogs related to COVID-19(A3) |
Number of Micro-blogs related to COVID-19 released from 2020/1/1 to 2020/4/8 |
| Spreading Scale(B) |
Follower Number(B1) |
Number of Users Following the Medium's Weibo Account |
| Average Number of Forward of COVID-19 Related Micro-blogs(B2) |
Average Number of Forward of COVID-19 Related Micro-blogs released from 2020/1/1 to 2020/4/8 |
| Average Number of Comment of COVID-19 Related Micro-blogs(B3) |
Average Number of Comment of COVID-19 Related Micro-blogs released from 2020/1/1 to 2020/4/8 |
| Ability to Lead Opinions(C) |
Average Number of Like of COVID-19 Related Micro-blogs(C1) |
Average Number of Like of COVID-19 Related Micro-blogs released from 2020/1/1 to 2020/4/8 |
| Tendency of Comments(C2) |
How Positive or Negative Comments are Corresponding to the Micro-blogs |
| Sentiment of Comments(C3) |
How Positive or Negative Comments are in aspect of Sentiment |
Results of factor analysis
- 14 national mainstream media
| Weibo Account |
Spreading Scale |
Activity |
Ability to Lead Opinion |
Total Score |
Total Ranking |
Category |
| Score |
Ranking |
Score |
Ranking |
Score |
Ranking |
| People's Daily |
2.63985 |
1 |
0.35358 |
5 |
-0.17807 |
9 |
1.4085 |
1 |
1 |
| CCTV News |
1.66529 |
2 |
0.37156 |
4 |
-0.23655 |
10 |
0.90356 |
2 |
1 |
| Xinhua News Agency |
0.70686 |
3 |
-0.45073 |
10 |
0.90167 |
2 |
0.37904 |
3 |
2 |
| China Daily |
-0.27463 |
5 |
0.97538 |
3 |
0.39272 |
4 |
0.09747 |
4 |
2 |
| Global Times |
-0.67159 |
12 |
2.3913 |
1 |
-0.8614 |
13 |
0.02846 |
5 |
3 |
| Workers' Daily |
-0.48199 |
11 |
-0.45631 |
11 |
2.34509 |
1 |
-0.06684 |
6 |
4 |
| China Women's News |
-0.06884 |
4 |
-0.72693 |
12 |
-0.00652 |
6 |
-0.1803 |
7 |
2 |
| Guangming Daily |
-0.40155 |
9 |
-0.14957 |
7 |
0.19025 |
5 |
-0.21433 |
8 |
2 |
| China News Service |
-0.85945 |
14 |
1.10844 |
2 |
-0.03356 |
8 |
-0.22662 |
9 |
2 |
| Legal Daily |
-0.40017 |
8 |
-0.8116 |
13 |
0.71019 |
3 |
-0.2846 |
10 |
2 |
| China National Radio |
-0.48147 |
10 |
-0.3774 |
8 |
-0.01529 |
7 |
-0.32445 |
11 |
2 |
| PLA Daily |
-0.39585 |
7 |
-0.39981 |
9 |
-0.55679 |
12 |
-0.34757 |
12 |
2 |
| Science and Technology Daily |
-0.67474 |
13 |
-0.12501 |
6 |
-0.50862 |
11 |
-0.43109 |
13 |
2 |
| Farmers' Daily |
-0.30173 |
6 |
-1.7029 |
14 |
-2.14312 |
14 |
-0.74125 |
14 |
5 |
- 18 endemic mainstream media
| Weibo Account |
Spreading Scale |
Ability to Lead Opinion |
Activity |
Total Score |
Total Ranking |
Category |
| Score |
Ranking |
Score |
Ranking |
Score |
Ranking |
| The Beijing News |
3.13177 |
1 |
-0.37429 |
12 |
0.16771 |
9 |
1.34250 |
1 |
1 |
| The Paper |
2.04966 |
2 |
0.11431 |
9 |
-1.16524 |
16 |
0.77727 |
2 |
1 |
| Yunna Daily |
-0.30265 |
10 |
3.10574 |
1 |
0.99106 |
4 |
0.67662 |
3 |
2 |
| Changjiang Daily |
0.09690 |
4 |
0.91462 |
2 |
0.81851 |
5 |
0.35643 |
4 |
3 |
| Yangtse Evening Post |
0.12997 |
3 |
0.19140 |
6 |
1.04884 |
3 |
0.24695 |
5 |
3 |
| Tonight News Paper |
0.01094 |
7 |
-0.79892 |
17 |
1.30776 |
2 |
0.01564 |
6 |
3 |
| Beijing Daily |
0.01198 |
5 |
0.44143 |
4 |
-0.73022 |
14 |
-0.00166 |
7 |
3 |
| Yangcheng Evening News |
-0.20903 |
8 |
0.16511 |
8 |
0.27980 |
8 |
-0.01836 |
8 |
3 |
| Qilu Evening News |
0.01190 |
6 |
-0.47456 |
13 |
0.48400 |
6 |
-0.02944 |
9 |
3 |
| Shaanxi News Network |
-0.50603 |
11 |
-0.72273 |
16 |
1.72624 |
1 |
-0.14015 |
10 |
3 |
| Qianlong Network |
-0.26104 |
9 |
-0.31173 |
11 |
-0.10898 |
11 |
-0.19952 |
11 |
3 |
| Hangzhou Network |
-0.64901 |
17 |
0.17564 |
7 |
-0.31777 |
12 |
-0.29674 |
12 |
3 |
| Cnhubei Network |
-0.60249 |
16 |
0.44531 |
3 |
-0.91846 |
15 |
-0.30196 |
13 |
3 |
| Public Network |
-0.54951 |
13 |
-0.10923 |
10 |
-0.60530 |
13 |
-0.35437 |
14 |
3 |
| Zhengzhou Evening News |
-0.56280 |
14 |
-0.64191 |
15 |
-0.03773 |
10 |
-0.39592 |
15 |
3 |
| Dongfang Network |
-0.51428 |
12 |
0.35795 |
5 |
-2.11950 |
18 |
-0.45023 |
16 |
4 |
| Wuhan Evening News |
-0.57238 |
15 |
-1.85998 |
18 |
0.35537 |
7 |
-0.60877 |
17 |
5 |
| Fujian Daily |
-0.71392 |
18 |
-0.61816 |
14 |
-1.17608 |
17 |
-0.61830 |
18 |
3 |
Results of cluster analysis
